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PRESS RELEASE -- FOR IMMEDIATE RELEASE:
CAI-CV & KESQ-TV FORM BUSINESS PARTNERSHIP TO PROMOTE HOA EDUCATION
(PALM DESERT, CA, MAY 2, 2016) – This week saw a landmark agreement between the nonprofit educational organization, Community Associations Institute – Coachella Valley Chapter (CAI-CV) and KESQ-TV, the Coachella Valley desert news leader and top broadcast station, to promote HOA education to community board members and managers.
CAI-CV and KESQ-TV have entered a mutually beneficial agreement that will provide CAI-CV with much needed TV advertising exposure on KESQ-TV, while securing a Platinum level membership for KESQ in CAI-CV. KESQ will also be CAI-CV’s exclusive broadcast TV partner.
“We see this as a win-win for CAI-CV, KESQ-TV and homeowner associations (HOAs) throughout the Valley,” says Cal Lockett, Executive Director for CAI-CV. “I cannot think of a better opportunity for CAI-CV as we celebrate our 35th year of building better communities.” CAI-CV is the primary source of education for community association board members and professional designations for community association managers in California. According to Lockett, “Nearly all homes built today are governed by associations that are headed by volunteer homeowner board members. These boards take on the fiduciary responsibilities for managing HOAs, often without adequate education or management training.” CAI is dedicated to providing education to HOA boards and community managers. “This partnership with KESQ-TV will help CAI-CV raise its visibility among Coachella Valley HOAs and help us build harmonious communities. This agreement also allows CAI-CV to offer its members new opportunities to advertise their products and services with the desert’s news leader,” said Lockett.
KESQ-TV will provide CAI-CV members early opportunity TV advertising placement and advertising packages. This will give CAI-CV members (community associations, business partners and professional management companies) the best opportunity to have their commercials seen during top programs before they are sold out, and at affordable pricing. In addition, CAI-CV business partners will now have first-hand access to digital advertising on the Internet and mobile media through KESQ’s advanced multimedia advertising platform.
Ron DiGrandi, Business Sales Consultant for KESQ, is the station’s point-of-contact with CAI-CV. His 30-plus years of media experience is a valuable asset to CAI-CV. Ron is prepared to assist CAI-CV members with information related to broadcast TV, Internet, mobile media, cable television and social media advertising to help CAI-CV business partners succeed.
“Today’s digital advertising world has many business owners asking questions like, “What is the best way to advertise?” and, “Can I afford it?,” says Ron. He has been involved with CAI-CV at various levels since its inception in 1981. He was instrumental in creating and implementing the Cable Television Discounted Bulk Billing Agreement for common interest developments (HOA’s, apartments, mobile home parks), which are still in place today. These agreements have saved local homeowners millions of dollars over the years on their cable service by including the discounted rates in the HOA’s assessments. At the same time, associations have been able to establish state-of-the-art communications directly with homeowners through community in-house channels.
Ron has served as a volunteer leader on many CAI-CV committees throughout the years, and is known in the Coachella Valley for his volunteer work with other nonprofits. He is currently the Senior Vice President of the SoCal Coyotes Non-Profit Sports Leadership Organization, - America’s #1 Developmental Professional Football Program. As a “thank you” to all CAI-CV members and their families, the SoCal Coyotes are giving free game-day tickets for their upcoming 2016 Fall football season home games. CAI-CV members will be able to go to the SoCal Coyotes website (www.thesocalcoyotes.com) and print-out their free tickets.
CAI-CV and KESQ-TV are very excited about this new agreement and look forward to working together to build better communities in the Coachella Valley.
ABOUT CAI-CV: CAI-CV is one of 60 CAI chapters internationally. With more than 33,500 members dedicated to building better communities, CAI works with local communities to provide information, education and resources to those involved in community association governance and management, CAI-CV also advocates on behalf of common-interest communities before legislatures, regulatory bodies and the courts. More than half of Coachella Valley residents live in community associations. For more information, visit www.CAIONLINE.ORG and www.CAI-CV.org or call (760) 341-0559.
ABOUT KESQ-TV: KESQ-TV is the ABC-affiliated television station for the Coachella Valley. It broadcasts a high definition digital signal on UHF Channel 42 from a transmitter on Edom Hill in Cathedral City. The station can also be seen on Time Warner Cable and Frontier (previously Verizon FiOS ) Channel 3 and 503 both in standard definition and in high definition. Owned by the News-Press and Gazette Company, it is partner of Class A CBS affiliate CBS Local 2, Class A FOX affiliate KDFX-CD, low-powered CW affiliate KCWQ, and low-powered Telemundo affiliate KUNA. For more information about KESQ-TV, contact Ron DiGrandi, Business Sales Consultant, KESQ-TV, 760-340-7115.
Cal Lockett, Executive Director, CAI-CV, 760-341-0559
Ron DiGrandi, Business Sales Consultant, KESQ-TV, 760-340-7115
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